Serban & Musneci Associates (SMA) is one of the leading Public Affairs and Strategic Communication companies in Romania. We provide integrated solutions to help our clients address their government relations, regulatory and communication issues. With 8 years of experience on the local market and an extensive client list of top multinationals, we are the partner of choice to help businesses successfully navigate the local landscape.

SMA offers an integrated communications approach in the areas of Public Affairs, Strategic Communication, Public Relations, Reputation Management, Business Information, and Online Communication. All these can be adapted to suit every client’s particular needs and interests.

SMA has broad experience in domains like energy, pharmaceuticals, telecommunications, FMCG, agriculture, insurance, media as well as education programs and universities. Our ongoing activity in helping some of Romania's top foreign investors, span all phases of the foreign investment process.

SMA broad access extends not only to the local/central authorities and mass media, but also the greater business community. We have leveraged all of these to help our clients not only address their needs as investors, but to also create new avenues for business with the local market.